PURE Sports Nutrition

Add 30g to 200mL of water or other beverage. Shake or blend until mixed and serve. May also be added to other foods to increase protein content. For a low carb drink, mix with water. PURE Nutrition Whey Protein is a natural and easy to consume after exercise, or as part of a balanced diet, form of protein that is formulated to provide the body with protein for optimum muscle tissue building and repair. 

PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. PURE Whey Protein mixes easily and has a great natural taste profile and only uses a premium quality New Zealand whey protein concentrate (82% protein), made with the milk from grass-fed dairy cows. Whey protein contains one of the richest sources of branch chain amino acids, which has the benefit of assisting muscle recovery and health. 

Made with organic raw vanilla bean powder is made from 100% pure ground vanilla beans sourced from South Pacific islands, which contain no preservatives or fillers. With the equivalent of eight vanilla bean pods in every pouch to provide a delicious taste and aroma, which is complemented with a hint of cinnamon. Known as the �true� cinnamon, Ceylon cinnamon has a mild, sweet taste and a unique aroma. Its taste profile perfectly balances the vanilla bean powder, for a delicious & smooth tasting drink. 

MACROS per Serve: Protein 22.5g. Fat 1.9g. Carbs 2.9g. Product code: 9421905238311 Cautions
Contains milk (dairy) products Ingredients

Add 30g to 200mL of water or other beverage. Shake or blend until mixed and serve. May also be added to other foods to increase protein content. For a low carb drink, mix with water. PURE Nutrition Whey Protein is a natural and easy to consume after exercise, or as part of a balanced diet, form of protein that is formulated to provide the body with protein for optimum muscle tissue building and repair. 

PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. PURE Whey Protein mixes easily and has a great natural taste profile and only uses a premium quality New Zealand whey protein concentrate (82% protein), made with the milk from grass-fed dairy cows. Whey protein contains one of the richest sources of branch chain amino acids, which has the benefit of assisting muscle recovery and health. 

Made with New Zealand Manuka Honey each serving contains freeze-dried New Zealand multi-flora manuka honey powder. Honey is a great source of natural sugars and provides a great taste with just a hint of sweetness and with Sea salt, derived from New Zealand, provides a source or natural minerals and helps makes a great salty-sweet caramel taste.

MACROS per Serve: Protein 20.1g. Fat 1.7g. Carbs 5.9g. Product code: 9421905238328 Cautions
Contains milk (dairy) products Ingredients

Add 30g to 200mL of water or other beverage. Shake or blend until mixed and serve. May also be added to other foods to increase protein content. For a low carb drink, mix with water. PURE Nutrition Whey Protein is a natural and easy to consume after exercise, or as part of a balanced diet, form of protein that is formulated to provide the body with protein for optimum muscle tissue building and repair. 

PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. PURE Whey Protein mixes easily and has a great natural taste profile and only uses a premium quality New Zealand whey protein concentrate (82% protein), made with the milk from grass-fed dairy cows. Whey protein contains one of the richest sources of branch chain amino acids, which has the benefit of assisting muscle recovery and health. 

PURE Whey Protein Cacao is made with cacao from organic cacao beans that are cold-pressed and milled into a fine powder. Cacao contains naturally occurring essential minerals and provides a smooth chocolate taste to this refreshing and great tasting drink, without artificial additives. 

MACROS per Serve: Protein 21.2g. Fat 2.0g. Carbs 3.4g. Product code: 9421905238335 Cautions
Contains milk (dairy) products Ingredients

Each scoop when mixed with water makes 250ml of isotonic sports drink - recommend drinking 500ml – 750ml per hour during extended exercise. Consume drink within 12 hours of mixing with water. PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink created from the base of fresh fruit. Made from real freeze-dried fruit powder, so much so that fruit pulp is visible in the drink once mixed. 

Proper hydration is essential during exercise, when the body is dehydrated, or during illness. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise. 

PURE Electrolyte Hydration is made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, and is designed to promote the availability of energy during exercise. It's not sickly sweet so it can be easily consumed it at full strength. PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating and exercise. Product code: 9421905238267 Cautions
No added colour

Dairy, preservative and gluten free

Vegan friendly Ingredients

Each scoop when mixed with water makes 250ml of isotonic sports drink - recommend drinking 500ml – 750ml per hour during extended exercise. Consume drink within 12 hours of mixing with water. PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink created from the base of fresh fruit. Made from real freeze-dried fruit powder, so much so that fruit pulp is visible in the drink once mixed. 

Proper hydration is essential during exercise, when the body is dehydrated, or during illness. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise. 

PURE Electrolyte Hydration is made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, and is designed to promote the availability of energy during exercise. It's not sickly sweet so it can be easily consumed it at full strength. PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating and exercise. Product code: 9421903716095 Cautions
No added colour

Dairy, preservative and gluten free

Vegan friendly Ingredients

Each scoop when mixed with water makes 250ml of isotonic sports drink - recommend drinking 500ml – 750ml per hour during extended exercise. Consume drink within 12 hours of mixing with water. PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink created from the base of fresh fruit. Made from real freeze-dried fruit powder, so much so that fruit pulp is visible in the drink once mixed. 

Proper hydration is essential during exercise, when the body is dehydrated, or during illness. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise. 

PURE Electrolyte Hydration is made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, and is designed to promote the availability of energy during exercise. It's not sickly sweet so it can be easily consumed it at full strength. PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating and exercise. Product code: 9421903716088 Cautions
No added colour

Dairy, preservative and gluten free

Vegan friendly Ingredients

Each scoop when mixed with water makes 250ml of isotonic sports drink - recommend drinking 500ml – 750ml per hour during extended exercise. Consume drink within 12 hours of mixing with water. PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink created from the base of fresh fruit. Made from real freeze-dried fruit powder, so much so that fruit pulp is visible in the drink once mixed. 

Proper hydration is essential during exercise, when the body is dehydrated, or during illness. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise. 

PURE Electrolyte Hydration is made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, and is designed to promote the availability of energy during exercise. It's not sickly sweet so it can be easily consumed it at full strength. PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating and exercise. Product code: 9421903716064 Cautions
No added colour

Dairy, preservative and gluten free

Vegan friendly Ingredients

Each scoop when mixed with water makes 250ml of isotonic sports drink - recommend drinking 500ml – 750ml per hour during extended exercise. Consume drink within 12 hours of mixing with water. PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink created from the base of fresh fruit. Made from real freeze-dried fruit powder, so much so that fruit pulp is visible in the drink once mixed. 

Proper hydration is essential during exercise, when the body is dehydrated, or during illness. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise. 

PURE Electrolyte Hydration is made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, and is designed to promote the availability of energy during exercise. It's not sickly sweet so it can be easily consumed it at full strength. PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating and exercise. Product code: 9421903716071 Cautions
No added colour

Dairy, preservative and gluten free

Vegan friendly Ingredients

Mix 2 levels scoops (included) of powder for every 500ml of water & mix well. Consume within 12 hours of mixing. PURE Endurance Formula is made with New Zealand whey protein isolate to help replace protein stores in the body, making it ideal to support tissue building and repair during and after extended exercise. 

Made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, PURE Endurance Formula is ideal as a post-exercise meal to aid quicker recovery from endurance exercise. 

PURE Endurance Formula also provides a source of mineral salts, including magnesium, which will help replace those lost from the body during sweating and exercise. Magnesium is necessary for normal electrolyte balance, protein synthesis, nerve and muscle function, and may support to eliminate cramping in the body. Product code: 9421903716125 Cautions
Not a sole source of nutrition and should be used in conjunction with a nutritious diet and appropriate exercise program. 

Not suitable for children under 15 years of age or pregnant women: should use only under medical or dietetic supervision.

For children under 15 years who lead an active lifestyle in sport & exercise, we recommend the PURE Electrolyte Hydration range. 

Contains milk and soy Ingredients

Mix 2 levels scoops (included) of powder for every 500ml of water & mix well. Consume within 12 hours of mixing. PURE Endurance Formula is made with New Zealand whey protein isolate to help replace protein stores in the body, making it ideal to support tissue building and repair during and after extended exercise. 

Made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, PURE Endurance Formula is ideal as a post-exercise meal to aid quicker recovery from endurance exercise. 

PURE Endurance Formula also provides a source of mineral salts, including magnesium, which will help replace those lost from the body during sweating and exercise. Magnesium is necessary for normal electrolyte balance, protein synthesis, nerve and muscle function, and may support to eliminate cramping in the body. Product code: 9421905238274 Cautions
Not a sole source of nutrition and should be used in conjunction with a nutritious diet and appropriate exercise program. 

Not suitable for children under 15 years of age or pregnant women: should use only under medical or dietetic supervision.

For children under 15 years who lead an active lifestyle in sport & exercise, we recommend the PURE Electrolyte Hydration range.

Contains milk and soy Ingredients

?Mix 3 scoops (included) with 250ml plain water to ensure adequate fluid intake. Consume at least 3 – 4 hours prior to an event and ideally take daily as directed for 2 – 5 days prior to an event. PURE Beet Endurance helps to provite nitrates to support endurance in both a training or race situation. 

Beet powder provides a convenient way to get a natural nitrate boost in an easy to digest form. PURE Nutrition has sourced an easy to use concentrated beet juice powder that had a good taste profile and as its in a concentrated form, the body requires less to get the same results. 

PURE Beet Endurance is ideal for nitrate loading before big events or to support with endurance sports. Product code: 9421903716118 Ingredients

Mix 1 scoop (included) of powder for every 250ml water into a glass or drink bottle. Consume within 12 hours of mixing PURE Hydro+Aid is a natural electrolyte drink base made with real New Zealand lemons and ginger, carbohydrates and electrolytes and has been specifically formulated to help replace fluids, energy and mineral salts lost from the body during vomiting, diarrhea and other nausea related symptoms. 

Made in New Zealand with real lemons and ginger (with no artificial colours, flavours or preservatives) Hydro+Aid provides a light, soothing drink. Using premium quality mineral salts (magnesium, potassium, sodium, calcium) and important sources of energy (sucrose & glucose) to help maintain energy levels and fluid intake when made as directed, during periods of dehydration. 

Each 300g tub makes up to 5 litres, when mixed with water as directed and is ideal to keep at home for winter chills, gastro bugs, pregnancy related nausea, hangovers and the like. This product is also popular for motion related activities: open water swimming, boating and motorsport. Product code: 9421905238533 Ingredients

Take one capsule with water every 30 minutes during prolonged physical activity or sweating. Take up to 7 capsules daily, do not exceed this dose PURE Electrolyte Replacement in a capsule form are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise. 

Electrolyte Replacement are ideal to take in hot conditions when extra electrolytes are needed. Containing electrolytes, sodium, potassium, magnesium and calcium, these tasteless vegan capsules  contain no added carbohydrates. Product code: 9421903716682 Cautions
Do not exceed recommended dosage

Insure adequate hydration Ingredients
Each capsule contains, 

Sodium chloride 440mg
Potassium citrate 150mg
Magnesium citrate 100mg
Calcium citrate 50mg

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Always use gel with 200-300ml of fluids to help prevent gastrointestinal upset. Maximum daily intake 10 servings. PURE Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are hard to consume, taste artificial and are sickly sweet making them difficult to use for long periods while racing and training. PURE Energy Gels are a premium natural sports gel using real ingredients for flavour,  carbohydrates, and electrolytes.  Each inner box contains 24 x 35g PURE Energy Gels in your selected flavour, including Espresso + 30mg caffeine, Orange lemon lime, Manuka Honey, Banana and Manuka Honey. PURE Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421905238007 Cautions
Contains honey
Insure water intake is adequate Ingredients
Maltodextrin
Banana Puree (99.65%)
Citric Acid
Ascorbic Acid
Filtered Water
Manuka Honey (10%)
Sea Salt
Potassium Sorbate
Sodium Benzoate

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Always use gel with 200-300ml of fluids to help prevent gastrointestinal upset. Maximum daily intake 10 servings. PURE Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are hard to consume, taste artificial and are sickly sweet making them difficult to use for long periods while racing and training. PURE Energy Gels are a premium natural sports gel using real ingredients for flavour,  carbohydrates, and electrolytes.  Each inner box contains 24 x 35g PURE Energy Gels in your selected flavour, including Espresso + 30mg caffeine, Orange lemon lime, Manuka Honey, Banana and Manuka Honey. PURE Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421905238038 Cautions
Contains caffeine
Insure water intake is adequate Ingredients
Maltodextrin
Filtered Water
Natural Coffee Extract (8%)
Organic Cane Sugar
Natural flavour
Dairy Free Lactic Acid
Ascorbic Acid
Sea Salt
Potassium Sorbate
Sodium Benzoate

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Always use gel with 200-300ml of fluids to help prevent gastrointestinal upset. Maximum daily intake 10 servings. PURE Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are hard to consume, taste artificial and are sickly sweet making them difficult to use for long periods while racing and training. PURE Energy Gels are a premium natural sports gel using real ingredients for flavour,  carbohydrates, and electrolytes.  Each inner box contains 24 x 35g PURE Energy Gels in your selected flavour, including Espresso + 30mg caffeine, Orange lemon lime, Manuka Honey, Banana and Manuka Honey. PURE Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421905238168 Cautions
Contains honey
Insure water intake is adequate Ingredients
Maltodextrin
Filtered Water)
Manuka Honey (10%)
Sea Salt
Ascorbic Acid
Potassium Sorbate
Sodium Benzoate

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 serves. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421903716873 Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake Ingredients
Maltodextrin
Filtered Water
Lemon Juice
Lime Juice
Organic Sugar
Mineral Salt
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 serves. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421905238212 Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake
Contains caffeine Ingredients
Maltodextrin
Filtered Water
Lemon Juice
Lime Juice
Organic Sugar
Mineral Salt
Caffeine (0.06%) 30mg
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 serves. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421903716712 Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake Ingredients
Maltodextrin
Filtered Water
Reconstituted Mango Juice
Citric Acid
Mineral Salt
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 serves. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421903716699 Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake
Contains caffeine Ingredients
Maltodextrin
Filtered Water
Reconstituted Fruit (25%)
 - Apple Juice
 - Raspberry Puree (9%)
Mineral Salt
Caffeine (0.06%) 30mg
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 serves. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421903716729 Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake Ingredients
Maltodextrin
Filtered Water
Reconstituted Orange Juice (19%)
Citric Acid
Mineral Salt
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Always use gel with 200-300ml of fluids to help prevent gastrointestinal upset. Maximum daily intake 10 servings. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. Product code: 9421903716705 Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake Ingredients
Maltodextrin
Filtered Water
Reconstituted Apple Juice (22%)
Apple Puree (3%)
Citric Acid
Mineral Salt
Organic Cinnamon
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid

Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Always use gel with 200-300ml of fluids to help prevent gastrointestinal upset. Maximum daily intake 10 servings. PURE Fluid Energy Gels were designed to fuel the body during exercise in a no fuss easy to use way.

Most sports gels on the market are thick, hard to consume and are sickly sweet making them difficult to use for long periods while racing and training. PURE took everything disliked about normal gels and used this as a base for their Fluid Energy Gels. These gels are flavoured with real fruit juices, concentrates, and purees, this makes them taste “real” with no nasty aftertaste.

PURE made these gels with additional fluid so they are easier to consume on the go, so they can be taken in one mouthful while exercising without the chewing associated with normal gels. The end result is a natural easy to use sports gel that’s perfect for training and racing. PURE Fluid Energy Gels are ideal training and performance aids for endurance events, and are keen sponsors of Ironman New Zealand, the Auckland Marathon, the Hawkes Bay Marathon, The Pioneer and Motatapu events. NB All Fluid Gel Sizes are 50gm Product code: PUREGELS Cautions
Not suitable for under 15 years of age
Not suitable for pregnant women
Increase water intake
Some flavours contains caffeine (refer to ingredients) Ingredients
Apple Cinnamon
Maltodextrin
Filtered Water
Reconstituted Apple Juice (22%)
Apple Puree (3%)
Citric Acid
Mineral Salt
Organic Cinnamon
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid
Orange
Maltodextrin
Filtered Water
Reconstituted Orange Juice (19%)
Citric Acid
Mineral Salt
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid
Raspberry + Caffeine 
Maltodextrin
Filtered Water
Reconstituted Fruit (25%)
 - Apple Juice
 - Raspberry Puree (9%)
Mineral Salt
Caffeine (0.06%) 30mg
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid
Mango
Maltodextrin
Filtered Water
Reconstituted Mango Juice
Citric Acid
Mineral Salt
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid
Lemon/Lime + Caffeine
Maltodextrin
Filtered Water
Lemon Juice
Lime Juice
Organic Sugar
Mineral Salt
Caffeine (0.06%) 30mg
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid
Lemon & Lime Juice
Maltodextrin
Filtered Water
Lemon Juice
Lime Juice
Organic Sugar
Mineral Salt
Potassium Sorbate
Sodium Benzoate
Ascorbic Acid